Video is an exceptionally engaging medium. A video on your homepage or social media site captures the attention of customers in a way that plain text or photos can’t. A professionally produced video can allow you to establish trust and confidence which helps you acquire new customers and close deals.
According to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million written words! Imagine what you can say about your company and your products over the course of 4 War and Peace novels!
Your words will not be wasted either, according to a survey conducted by Forbes:
- 75% of executives surveyed said they watch work-related videos on business-related websites at least weekly.
- More than half (52%) watch work-related videos on YouTube, at least, weekly.